BRANDING
VISUAL IDENTITY
PACKAGING DESIGN
DIGITAL
Nourishing Design + Heartfelt Story
Healthy & Hearty is where nourishment meets joy. A bright, bold identity for a brand that celebrates wholesome living — full of flavour, full of life.
A brand that leans into good food, good health, and good vibes. Our job? To give Healthy & Hearty a design identity that feels like a hug—and a high five.
Healthy & Hearty’s story began with one simple truth — good food should be good for the heart.
Rooted in the belief that wellness doesn’t have to be exclusive, the brand champions nourishment, taste, and affordability. It’s about adding health to the heart — one bite, one moment, one design at a time.
- Defined a brand story that feels alive — fresh, local, and made with heart.
- Designed a visual identity bursting with warm oranges, grounded greens, and sunny neutrals.
- Created a logo system that’s clean yet full of movement — a nod to both nature and nourishment.
- Developed packaging and menu that radiate positivity and connection.
- Crafted brand guidelines to keep everything looking deliciously consistent across every touchpoint.
The visual identity is inspired by the brand’s product philosophy: foods that please the tongue yet are kind to the body. From the first sketch to the final palette, every detail was guided by that duality, vibrant flavour meets gentle care.
This project was about more than food — it was about feeling good. So I designed with three guiding principles:
🍊 Playful Simplicity – Friendly shapes, smooth curves, and a palette
- that feels fresh and evokes the sense of taste.
🌿 Honest Storytelling – Every color and line tells a story about community, care, and conscious living.
💬 Purposeful Joy – Design that’s not loud, but alive...inviting people into a lifestyle of balance and brightness.
The design is around warmer colours (energy and vitality) and a cold (calm and honesty), capturing the idea of health made joyful. The typography and layout echo movement and freshness, ensuring the design looks as good as Healthy & Hearty feels.
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Yolanda Tavares
Orange wasn’t just a colour choice; it was a statement of optimism, energy, and faith in what good design can do: uplift, connect, and bring joy to the everyday.