BRAND GUIDELINES
IDENTITY
PACKAGING
REBRAND
DIGITAL
Compassion in Form + Function
The IHM Brand Guideline was born from a simple but powerful need — to unify how International Health and Mission communicates who they are.
Their work changes lives through healthcare, community, and hope. Our role was to translate that mission into a design language that feels as genuine, grounded, and global as the people behind it.
This wasn’t just a rebrand. It was a restoration — giving visual clarity to an organisation built on compassion.
We designed a fresh, vibrant system that maintained the heart of the IHM legacy while bringing a new level of professionalism and clarity. The warm orange palette and clean geometric patterns reflect both approachability and structure.
Typography was updated for readability and consistency across platforms, while iconography and visual elements were simplified to enhance brand recognition.
Deliverables
It defines not only what the brand looks like but how it feels to engage with it.
Deliverables included:
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Brand Story, Mission & Core Values
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Audience and Positioning Analysis
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Messaging, Tone of Voice, and Key Talking Points
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Logo & Application System
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Typography Standards
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Color Palette and Visual Assets
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Templates (Reports, Presentations, Social Media)
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Legal and Digital Asset Management
Everything aligns around clarity, compassion, and purpose — the three quiet anchors of IHM’s visual identity.
It unified how their teams communicate, built trust with partners, and clarified their story for audiences around the world.
The IHM Brand Guideline is now a living document: a compass for design, a keeper of tone, and a reflection of mission.
Design that speaks softly.
And says everything.