IHM Brand Guideline

2024 / Health & Development / Rebrand & Visual Identity

IHM underwent a comprehensive rebrand aimed at aligning its visual and strategic identity with its evolving mission and regional impact. The rebrand sought to unify the organization’s communications across internal departments and external stakeholders, while maintaining the integrity of its faith-driven and humanitarian values.

Our studio led a full-scope rebrand that extended beyond visuals to the strategic storytelling and operational communication of the organization. A full brand development process was undertaken—from foundational brand research to design system implementation—ensuring the identity remained consistent, clear, and purposeful across all mediums.

We designed a fresh, vibrant system that maintained the heart of the IHM legacy while bringing a new level of professionalism and clarity. The warm orange palette and clean geometric patterns reflect both approachability and structure.

Typography was updated for readability and consistency across platforms, while iconography and visual elements were simplified to enhance brand recognition.

Deliverables

Strategy & Foundations
• Brand Research
• Brand Story & Mission Statement
• Brand History
• Core Values & Personality Traits
• Brand Positioning & Audience Analysis
• Messaging Frameworks
• Brand Voice & Style Guidelines

Visual Identity
• Logo Usage Guidelines
• Typography System
• Primary & Secondary Color Palettes
• Iconography & Brand Patterns
• Photography Style Guide

Templates & Applications
• Email Signature Template
• Letterhead Design
• CV Template & Corporate Profile
• Social Media Guidelines
• Marketing Collateral (brochures, flyers, reports)
• Brand Application Examples: Stationery, Packaging, Digital Assets
• Co-branding & Partnership Guidelines (if applicable)

Operational Guidelines
• Digital Asset Management: File naming & organization
• Legal & Compliance Considerations (Copyright, Trademark)

Outcome

The result was a revitalized identity that maintained IHM’s institutional legacy while reflecting its dynamic growth and operational excellence. The rebrand established a visual and strategic language that improved consistency across communications, strengthened stakeholder trust, and positioned IHM as a leader in its field.

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